How to multiply your profits by generating leads through the power of the NEWSLETTER !!!
The 60 second elevator pitch at a recent Hub of Excellence I attended, had the specification of using the word MULTIPLY. Different themes for different weeks – keeps the pitches more engaging and fun.
The word “multiply” is, of course, from the Latin word multus, meaning “multi” + plex. Plex translates to “plek” in Indo-European which in turns translates to plait. Yes, I had my hair in a plait at the event, to demonstrate I had taken this spec seriously…..
I’d like to explain how to multiply your number of leads through simple marketing techniques.
Investing in an effective newsletter for your website will automatically multiply your profits as good SEO content reaches new audiences and Google searches will pick up key words. By entrusting me to write targeted, researched and punchy content for your monthly newsletters – which I would design, deliver and analyse – you will be able to generate returns on your investment.
Here are some top tips as to why a monthly newsletter can multiply happiness for your bank balance. If you don’t already have a monthly newsletter rolling out, here’s why you should….
Brand awareness Want prospects to know who you are and what you do? Want existing clients to remember why they use you and why they should carry on using you? You may well have a website built with SEO in mind (which is great) but you only have a few seconds to capture the attention of a visitor on your landing page before they are gone forever so ensure you keep your name out there! Brand awareness is a vital part of any business because without business development and marketing you are resting on your laurels. Newsletters are such a great way to remind people what you do and why they should use you (or as a reminder as to why they are already using you).
Positioning your brand against your competitors Researching your market and industry to gain a good understanding as to why prospects should use you and then ensure this USP is enhanced with your web presence and within each newsletter. Newsletters are an extremely effective tool to enable you to stand out from the crowd.
Gain more business from existing clients and cross referrals Clients want to know about all your services and make informed choices that way – newsletters show them how they can benefit from those services, without being too “salesy”.
Inform & educate prospects What is it about newsletters you like and read from other companies? The information on offer? Valuable insights? Updates within the industry? Discounts? All of these answers allow you to make decisions about either buying from them or using them as a service. Newsletters are a source of information as well as a way of you demonstrating your expertise – a prospective client or customer will feel more engaged with you and your business, so that when the time comes for them to require you – they feel like they already know and trust you.
To get repeat business from former clients People who used your services or bought your products once will purchase again–when they’re ready. A newsletter is a great way to stay in touch with them until they are. This one is back to brand awareness and keeping your name “out there”.
Provide content for, and traffic to, your website Newsletter content can be re-used as content on your website or blog, generating additional traffic from search engines and social media. Social media is perfect for either re-tweeting a blog several times or used on LinkedIn as a guide for groups within this medium.
To generate referrals An informative, strong, punchy and visually aesthetic newsletter will be shared with an average of 3 other people, even more online. If you have a larger business, it may go to just one person and they should ensure everyone in the business is circulated a copy. If your newsletter is used as a hyperlink on social media – the “reaches” can be exceptional.
To build your CRM database Offer visitors to your website a subscription to your newsletter in return for providing their email (and other contact information). Just make sure you receive their CONSENT for GDPR.
Establish knowledge and credibility With well researched and powerful content in your newsletter, this will give prospects, publishers and referral sources a trusted insight into your business and how you can solve their problems or add value to their business.
Add value to your services Some businesses send out 2 newsletters per month – the first is free but has external agencies paying for space to advertise (a revenue winner) and the second could be subscribed and paid for with more detailed analysis and ebooks – together with discounts and extra services such as an online helpdesk.
Pickled Ginger for all your website & newsletter content, design and social media scheduling. If you’d like to have an informal and free chat about any of the services Pickled Ginger provides, please don’t hesitate to email or call me 07775 438 538.