Why Content Marketing and Business Development complement each other
The word of the day at my networking meeting this morning was “marriage” and from Pickled-Ginger’s point of view, I wanted to talk about the relationship between content marketing and business development, which is rather a heavenly one for lead generation.
“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Joe Pulizzi, Content Marketing Institute
Without content marketing your business development will struggle. WITH content marketing you already have effective business development!
When I tell people I’m a copywriter and marketer, they might imagine it’s storytelling without substance, however my content is more of a strategic marriage between business development and marketing.
One of the quickest ways to reach an audience is through words. What are you trying to achieve with your businesses (apart from profits)? It’s either to add value to a client’s business or to solve a problem they might have.
Without a marketing strategy involving content then your business development will be asking for a divorce.
When I write copy for websites, newsletters, blogs and social media – I research effective key words for Google algorithms, together with researching the client’s target audience as well as getting the correct feel for my client’s business – no off the shelf wedding here.
So for those of you who’d like more brand awareness and therefore more leads I suggest you and I get engaged leading to an advantageous business marriage and in 9 months we’ll see healthy, bouncing profits.
Contact Elaine for further information and receive a free content marketing audit.