How To Use SEO In Your Content Marketing

How To Use SEO In Your Content Marketing

HOW TO USE SEO IN YOUR CONTENT MARKETING

 

How many times a day do you use a search engine to find the answer for something?

 

  • Need a new marketing idea?
  • Want to update your finances?
  • Need to research the best company to help your event succeed?
  • Want to know the best smartphone App for schooling your little angels?
  • Where to source in-depth industry news?
When you are thinking about SEO for your blog/article/website, you need to make sure you’ve got a cluster of key things covered in order to guarantee SEO-friendly content.

Faced with a problem, challenge or even a choice, we all Google it.  Have a look at your Google History to get the feeling of how much you use the search engine.   Did you also know that 89% of B2B use Google to buy from too?

How do Google/Bing/Amazon etc, know to ping up the best answers for you?  Magic?  No….SEO, pure and simple.

The content aspect for SEO is what helps gain greater search visibility.

WHY?

We, as consumers or clients, are searching answers through content.  Regardless of what we’re looking for, it’s content that provides it.   I tell my clients, the more content you put out there, the higher your chance for greater search visibility.

Search engines (e.g. Google) use content to determine how to rank a page.  It’s the correlation relevance between a page and a person’s search query.

Being a copywriting and content marketing bod, I work closely with SEO and digital marketing specialists.  The SEO we work on is split into Technical and Creative.  I’m the Creative.

While crawling a page, the search engine will determine its topic.  Analytics like page length and structure, and going by the latest research, the optimal article length for SEO is around 1,000 words. …whilst the ideal length for blog posts in 1600 words. Based on this information, algorithms can match a person’s query with pages they consider the most relevant to it.

Regardless of what we’re looking for, it’s content that provides it.   I tell my clients, the more of it you publish, the higher your chance for greater search visibility.

Search engines (e.g. Google) use content to determine how to rank a page.  It’s the correlation relevance between a page and a person’s search query.

HOW DO I OPTIMISE MY CONTENT?

SEO = Search Engine Optimisation

SERP = Search Engine Results Page

Keyword research is when you use keywords in order to find and research terms people enter into their chosen search engines.

You should focus on long-tail keywords (4 or more words).

Why do I say this?

Because these have a lower search volume while still holding the significant possibility of having a great rank on the SERPs.

So as to make sure the keyword research process is easy for you to explore, you might like to download my FREE step by step keyword research process.

Keyword Research

SEO is not about getting ANY OLD visitors to your site – it’s about attracting the targeted readers to sell to (first as a lead and later, as a customer or client).

KEYWORDS…. the above will attract the relevant reader according to how your site is ranked for keywords that those people are SEARCHING for.

SEO – the search engines will be discovering what phrases potential customers/ clients/buyers will be entering into them.

Copywriting with SEO in mind is 70% prep & research and 30% writing. Identifying terms and topics relevant to your business; thereafter converting them into initial keywords. And finally, conduct extensive research to uncover related terms your audience would use.

Competitors – what are they doing?

That’s how you’re able to understand how rankings will behave when faced with different search terms.

How do you find out what keywords your competitors are ranking for?

Good question.

Manual Search

You can either use software but of course, like many of us on a tighter budget, do a manual search by using keywords you want to optimise. Check the results and that of the position of your competitors.  Use a way of noting and analysing the metrics which will allow you to see which keywords rank higher.

For example, in the case where a competitor has low ranking, together with poor metrics from social media (as far as shares are concerned), you can easily come to the conclusion that you’ll be able to rank with some high-quality content that’s both extensive and appealing.

For that to happen however you have to use the SEO-friendly practices explained in this article.

Keyword Density vs Keyword Frequency

Keyword “stuffing”.  Don’t do it! It’s been sussed by Google and thrown into Spam.

You must use keywords of course, but do not saturate your article or blog, and think about the size of the document and correlate the length with the number of keywords.

SEO-Related Titles and Headers

Titles are still one the most important factors when it comes to search engine-driven searches.

In fact, it’s the “face” of your post, and it’ll basically let the search engine understand the context to which your post belongs.

For an SEO-friendly article or blog post, you should try analysing your post’s context. At that point, you have to find a keyword that suits the context that has been specified.

SEO-Friendly URLs

Just in case you’re not sure what “URL” means….It is the address of a World Wide Web page and as an example, this article’s URL is:

https://www.pickled-ginger.com/SEO-Content-Tips

Tips….

Do NOT use useless & ugly URLs such as https://www.domain.com/987123££121

Do NOT use long URLs such as: https://www.domain.com/don’t-even-think-about-writing-your-site-url-longer-than-this-one

Do use SEO-Friendly URLs: such as this page.

Conclusion

SEO can seem overwhelming.  It needn’t be.  The aim of this article is to offer you an understating of how the audience reaches you and handy tips to allow you to write your online blogs with SEO in mind.

There are, of course, many more back-end SEO tips that can be given and offered.  For Understanding meta-description (MD) – this is the text that’s used by Google to show the test results of the second and third lines of search results, underneath the TITLE. It’s important to make sure your MD is well-written and appealing.

Ultimately…Content is KING!

You can never forget that – in order for any post to be truly SEO-friendly – engaging content is paramount.  Create content that has quality; content that is appealing and vibrant, informational and specific, detailed and unforgettable.

Without awesome content, these SEO content marketing strategy tips will be meaningless!

REMINDER:

You should always create content that’s well written, adds value to your audience and is informative.

You need to avoid writing a piece of content that has fewer than 300 words.

The longer the content, the better the chances you’ve got of ranking well.

 

Never underestimate the power of a good copywriter!

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7 reasons why you need an SEO COPYWRITER

7 reasons why you need an SEO COPYWRITER

Why should you outsource your content to an SEO copywriter? Time, Meta Data and Audience? Maybe the question should be why DON’T you outsource your copywriting? Accountants are there to help with your tax returns; Website Developers build your website; Virtual Assistants look after your admin so just because you can write doesn’t mean that you are being time and cost efficient by putting pen to paper yourself.

Here are 7 reasons why you might need a professional copywriter in your life…..

1. If you procrastinate when it comes to writing your web pages, newsletters or blogs

Is writing your thing? Do you struggle where to start? Do you find yourself doing anything else on your To Do list rather than start writing?! 

2. If you want to save time and money

…so you can focus on what you do best.  Be it client work or running your business – it’s your passion – so that’s where you excel and bring the money in.  Professional copywriters love semantics, together with researching your audience and how YOU want to come across.

3. If you would like a 3rd party perspective

As with No. 2 above, a great copywriter learns about you/your company/your services/products and most importantly, your target audience.  Sometimes you can be too close to identify gaps that need filling and words that express your offerings in a compelling manner.

4. If you’d like help with SEO-friendly writing

Search Engine Optimisation (SEO) …without good, regular content, Google won’t play.  Having a copywriter compose persuasive and engaging content will feed your on-page SEO, leading to lower bounce rates and higher activity.  All valuable copywriters have a great SEO off-page (eeek – something to do with “spiders” and “crawlers”) contact that has the analytical and scientific approach for extra hard-hitting marketing campaigns – again, as a reminder, to do this you will need well written, REGULAR content.

5. If you are rubbish with grammar, punctuation and spelling

First impressions count.  Your business needs to look professional from the outset so if you don’t know when to use:

Hanged  v  hung

principal  v  principle

their, they’re, there

always  v  all ways

an apostrophe in the correct place….

…….then I beg you…….PLEASE outsource your content requirements to a professional copywriter or at the very least please get someone to proofread your content!

6. If you’d like to stand out from your competitors

You want to be distinctive and offer your customer or client something unique that shines through with your brand’s personality. Copywriters can convey the tone, sentence structure, choice of words to blend in a punchy way with your chosen logo, colour scheme and font.

7. If you need help with engaging HEADLINES…

Do you know the importance of a headline?  80% of readers will ONLY read a headline….what does this mean?  They are already bored and won’t read further.  Copywriters use their knowledge and skill to craft a killer headline.  See below……or just contact me now!

5 Essential Helpful Headline Tips

  1.   Use numbers (and use “5” rather than “five”)
  2.   Use emotional adjectives
  3.   Be demonstrative with reasoning for your audience’s needs
  4.   Use what, why, how, or when
  5.   Make bold promises

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Elaine is a professional SEO copywriter, editor and proofreader who is passionate about content marketing.