Mapping and Measuring Motivation for Engagement in your Business

Mapping and Measuring Motivation for Engagement in your Business

Full Potential Group

The team at Full Potential Group have become accredited in Motivational Maps, courtesy of James Sale, and the team at Aspirin. James is the creator of Motivational Maps and the founder of Motivational Maps Ltd. He is a speaker, writer and thought leader in the worldwide movement to transform how management works by enabling the top-down control model to be superseded by a dynamic, bottom-up, engagement focused approach. His book, Mapping Motivation, explains how to do this by specifically addressing the question of employee motivation and its correlation with performance, productivity and profitability.

To create faster and sustainable growth there requires a win:win – a strategy that works for the business AND that people want to deliver.  Full Potential Group takes pride in its brand, company and the clients it work for.  By using the Motivational Maps diagnostic tool a deep insight surrounding the motivation of individuals, teams and whole organisations can be processed and measured.

It’s a simple, but clever, online questionnaire that takes just 10 minutes to complete. The tool maps exactly what motivates the individuals and teams, and measures their motivation levels.

By applying that data to the company, its strategy, business objectives and individual job roles it can help individuals feel motivated by and committed to the purpose of the organisation, aligned to their team and line manager and engaged by their contribution.

Imagine an organisation where everyone is engaged and motivated

James asks “Business – Can you picture this? Working in an organisation where more than 80% of the employees are engaged and feeling motivated in their roles? Where teams show up dedicated to the same work goals and can’t bear to miss a day of work because they enjoy the power of sharing their ideas and achieving more! Now consider:-

  • How much more productivity would be taking place in such a team or organisation?
  • What level of satisfaction, creativity and support would that team be experiencing?
  • How would this impact on profitability and performance?”

“Are you looking to introduce strategies to empower performance, productivity and profitability. Do you have the 3 P’s?Motivational Maps will help you shift thinking into ‘possibilities’ by:

  • understanding people better
  • creating a motivating vision and business strategyMotivational Maps
  • embedding motivation into companies, through values, culture and language
  • developing change management programmes
  • having powerful conversations about what motivates and demotivates us
  • improving performance when used as a coaching tool
  • pre-empting difficult conversations and help resolve misunderstanding
  • encouraging individuals to take responsibility for motivating themselves using the strategies in the report”

Carole Gaskell, founder of Full Potential Group and I are thrilled to receive top HR and L&D Directors to our complimentary business breakfast on 17 March 2016 at Asia House, New Cavendish Street, London W1G 7LP from 8:30 to 11am.  The breakfast will encompass Mapping Motivation and we are delighted James Sale will be our guest speaker.   Spaces are limited so if you wish to register, please do so here :

Solicitors + Business Development = Que?

Solicitors + Business Development = Que?

Business Development and Marketing for Lawyers

Jung, Myers Briggs, Friedman, Rosenman, Rohn, Kretschmer:  do you just love a personality behaviour and trait learning course?  Of course you don’t, because you may well be a lawyer reading this blog and you may have already fallen asleep.  I, on the other hand, love psychology for business.

I am not a practising solicitor, but have worked in law for 20 years and have a wealth of experience of different lawyer types – the first we have of course, is confrontational v non-confrontational.  Then within those categories you have the Personality As and Personality Bs – oh and don’t forget if you’ve done the DISC test then you could be a bright red but vaguely mixed with blue (purple?).


My point is that it doesn’t really matter what type of solicitor you are – you have been either trained or you are innate (chicken / egg) with a risk averse nature.  In my experience, 90% of solicitors, are risk averse and therefore the drive for change, opportunities and seeking new business doesn’t sit comfortably.  Generational changes play a part – for example, when did the estate agent start earning more than the conveyancer?  Sadly it doesn’t even matter if you qualified in 1965 and you were worked so hard to get those articles when becoming qualified “appears” easier these days.  That’s a WHOLE other article.  Change is like death and taxes – it’s inevitable.

Business development, client relationship management and general networking is surely for the big firms – isn’t it?  What if you’re a sole practitioner? Do you rely on word of mouth or the Pareto Principle? I speak to so many sole practitioners and small legal firms of solicitors that believe they don’t need a good website or digital marketing skill set and wouldn’t know where to start anyway….however – they really do need those basic skills because the client of today is very savvy.  Oh yes, even my 80 year old mother in law uses the “web” (she’s not quite there with a smart phone yet…..) to find good deals/search for places/look up train times/find an excellent Private Client solicitor – you get the gist.

If you belong to a large firm of solicitors and your job is as an associate or partner – then that is your job – to practise the law.  Maybe a bit of networking, but predominantly stick to the law.  You will have a colleague who deals specifically with new business development and have a good marketing department.  Belong to a mid sized firm?  Possibly the Senior Partner will have cottoned on to the fact that the legal marketplace has changed drastically in 10 years and that their firm may have the budget for a marketing and business development head to lead them to the correct audience.  SPs and small firms – mme…no budget for marketing and client relationship management and really hate that side of the job in any event.  What to do?  Carry on chasing your tail and drowning in compliance?  My advice would be to set yourself daily half hour targets.  My next blog will go into more detail on how to love the nitty gritty of law yet embrace the digital world of keeping your business alive without having to step out of your comfort zone.

So – next blog – how to market yourself, bring in new clients and retain them, without losing out on your fee earning day.  If you’d like a FREE audit of how your business development and marketing could improve, please contact Elaine here.