4 Reasons why you need Terms & Conditions for your Website
While the specific content included in terms and conditions varies dependent upon your business and website type, here are my 4 reasons why ts & cs are so important for your website.
#1: Prevention of Abuse
Terms and conditions act as a legally binding agreement between you and your users. This is the agreement that sets the rules and guidelines that users must agree to and follow in order to use and access your website.
In this agreement, you can include the necessary clauses to inform users of the guidelines of using your website and what happens if they are abusing it, such as spamming other users, and posting defamatory comments. You can add a clause to your terms and conditions to inform users that harmful language will not be tolerated and that any sexual content will not be allowed.
All of these can result in having those users who are found abusing your website temporarily banned.
#3: Limit Liability
Terms and conditions often include a disclaimer limiting the website owner’s liability in cases where errors are found in the content presented on the website. It protects you (as the website owner) from being held responsible for not only errors in the content presented, but also for the information provided being accurate, complete, or suitable for any purpose. Add a disclaimer that you don’t endorse and aren’t responsible for the statements made by third parties.
#4 Governing Law
In the UK, the Governing Law clause of terms and conditions refers to the jurisdiction that applies to the terms presented in the agreement, e.g. “These terms and conditions are governed by the laws of United Kingdom.”
Conclusion…. chances are that no one will ever read your terms and conditions, but peace of mind (should any issues ever arise in the future) is never a bad thing in business.
Welcome to Pickled Ginger, my small yet productive writing agency based in South East England covering Bucks, Berks and little old London. I’m a copywriter, editor, proof reader and social media management geek.
Elaine writes terms and conditions, cookie policies, privacy policies and GDPR policies for websites and hard copy (together with ts & cs for invoices).