I hope you find these blogs useful, they are my tips and thoughts about how to get the best out of copywriting and social media management, amongst others – to boost your business.
Want to rank higher but the term SEO scares you? I'll warn you now, when I brought this subject up at a recent event, it almost reduced someone to tears. Seriously though, SEO isn't difficult at all and like most things, it's actually quite a simple concept. Owning...read more
SEO to help with your content? As a small business or a start-up looking to build their business, one of the most basic and effective things you can do to help yourself is to improve your SEO (Search Engine Optimisation). How can SEO help me? SEO can help improve...read more
HOW TO USE SEO IN YOUR CONTENT MARKETING How many times a day do you use a search engine to find the answer for something? Need a new marketing idea? Want to update your finances? Need to research the best company to help your event succeed? Want to know...read more
Why should you outsource your copywriting? Maybe the question should be why DON'T you outsource your copywriting? Accountants are there to help with your tax returns; Website Developers build your website; Virtual Assistants look after your admin so just because you...read more
Why Content Marketing and Business Development complement each other The word of the day at my networking meeting this morning was "marriage" and from Pickled-Ginger's point of view, I wanted to talk about the relationship between content marketing and business...read more
The power of marketing with intent (content + SEO) There's a great quote from Paul Wright of Iotec saying "Good intent marketing provides the mechanism to ensure a message reaches the widest number of individuals for whom it will most likely resonate". Marketers...read more
How to multiply your profits by generating leads through the power of the NEWSLETTER !!! The 60 second elevator pitch at a recent Hub of Excellence I attended, had the specification of using the word MULTIPLY. Different themes for different weeks - keeps the pitches...read more
If that's a YES - then go on, grab a cuppa and take 5 to read our top tips for a successful email marketing campaign aimed at lead generation. Time. Never enough is there? Which is why I'll keep this brief yet succinct! Are you reading this from a mobile, desktop...read more
QUESTION.........Your content is great but your business development isn't. Your business development is strong but your conversions are weak. You and your colleagues are approachable and talented but struggle with understanding how best to gain new leads. Sound...read more
Full Potential Group The team at Full Potential Group have become accredited in Motivational Maps, courtesy of James Sale, and the team at Aspirin. James is the creator of Motivational Maps and the founder of Motivational Maps Ltd. He is a speaker, writer and thought...read more
All lawyers out there – are you risk averse or a risk taker? Are you a SOLICITOR of the future? Business Development and Client Relationship Management for Solicitors….
FUTURE Are you a lawyer who is always thinking analytically and jumping to what might lie ahead = therefore restrained when developing your business? You can be a great lawyer (sorry, solicitor...before an old friend tells me off), if you take risks too (in business...read more
Lawyers Calling Prospects So following on from my recent blog on the same subject, ie don't the majority of solicitors just HATE business development, marketing and anything that isn't related to the specifics of the law they are practising? Btw (sorry, Twitter...read more
Business Development and Marketing for Lawyers Jung, Myers Briggs, Friedman, Rosenman, Rohn, Kretschmer: do you just love a personality behaviour and trait learning course? Of course you don't, because you may well be a lawyer reading this blog and you may have...read more