My name is Elaine
and the name Pickled Ginger sums me up
I’m an SEO copywriter, a 121 SEO trainer and deliver workshops and masterclasses to small businesses on how to boost their brand online. I am also an editor for publishers and large corporates who have no time (or energy!) to write for SEO and the audience, proofread and edit. I started off my educational life at a local grammar school in Beaconsfield and although you can take the girl out of the grammar you can never take the grammar out of the girl. Having worked all my life in law, marketing and PR, I have WORDS and CREATIVITY coursing through my blood, so with that and being a proud supporter of small businesses, I understand tight budgets and tailor my SEO help accordingly.
I have been heavily involved in understanding that digital marketing is key to navigating the online marketing presence for small businesses, both retail and professional services. I love that I can write targeted Email messages through the likes of MailChimp, Buffer and Hootsuite with audience research and a SEO strategy to enhance any business.
I’m obsessed with helping small businesses understand how their online blogs, articles, website content and images could reach a whole new audience, indeed their perfect avatar, by understanding Search Engine Optimisation (SEO). It doesn’t have to be scary OR expensive. Let’s empower each other.
Have studied: Law, NLP for Business, CIM Marketing, SEO online, Psychotherapy. I work with lawyers, webdesigners, property developers, debt collectors (yes you did read that correctly), construction giants, florists, life coachings, confectioners, beauty & health gurus, retailers, accountants and I’m often a ghostly presence via my white labelling offering too.
Platforms I work with: WordPress, Squarespace, Wix and Shopify.
Social Media Platforms: Instagram, Facebook, Twitter and LinkedIn.
A Natural Flair
Elaine has a natural flair when it comes to marrying business development and marketing and her content creation skills are second to none. For blog posts, white papers, features and newsletters that are engaging, Elaine is one of the best in the industry. Her content is clear, on message and free of jargon and with first class social media skills and a comprehensive understanding of MailChimp, I would have no hesitation in recommending Elaine and believe she could be the biggest asset you have.
Independent PR Consultant