SEO to help with your content?
As a small business or a start-up looking to build their business, one of the most basic and effective things you can do to help yourself is to improve your SEO (Search Engine Optimisation).
How can SEO help me?
SEO can help improve your ranking on search engines such as Google, which in turn helps your business be found by your target audience, therefore helping your company growth by increasing revenue and profit margins.
Search engine optimisation is a fundamental building block for any company.
Most people panic or get bored when they hear those words as they either don’t know what it all means or assume they need to seek professional SEO advice, which normally means paying someone.
Please don’t be put off. A cheap and easy way to improve your SEO is to create engaging content. On-topic, original, interesting, well-written and researched keywords utilised.
Great online content, full of SEO friendly keywords, should be a key element in any business strategy.
Sounds simple right? But… where to start?
5 Simple SEO Steps
Here are five simple steps to help make the process as effective and stress-free as possible:
1. Compelling Words
Writing an appealing blog or article is often daunting when it’s time to actually sit down and type. Headline hooks, keywords, quotes etc, all need to be attention grabbing. On average 70% of content should be problem solving and 30% evergreen or about you and what you’d like to sell. Play around, look at the analysis. Ask a friend or colleague to proof read, edit before you publish.
2. Optimise for mobile
You only have to look around to see how many people are using their mobile phones. Recent studies from Stone Temple, states that the % of visits from mobile devices grew from 57% to 63% between 2016 to 2017; the % of time on site from mobile devices grew from 40% to 49%; and the Mobile Bounce Rate dropped from 52% to 47%. Consumer behaviour research has found overall mobile usage is continuing to grow and at sometimes of the day is higher than desktop usage.
Ensuring the mobile user experience (UX) is smooth and effortless is essential for online growth. Content should be written with consideration to the size constraints of mobiles (Iphone or Android), and the speed at which your pages download on mobiles also needs to be a priority. How many times have you given up on a website if it takes too long for the pages to load? First impressions count – always!
All of this doesn’t mean desktop usage is over. It’s not, it just means you need to give extra attention to your mobile offering. 85% of adults consume content on multiple devices at the same time.
3. Visuals and Images.
Being able to grab someone’s attention when they are being bombarded at speed by millions of other things requires strong images. Remember what they say – one picture is worth a thousand words. There are countless statistics that prove social media posts with images receive more interaction than anything else on Facebook for example.
Think about your brand, what your company represents, what colours are you synonymous with and choose your images with those in mind. Also, think of what grabs your eye when skimming through online articles. Colour? Faces? Product Placement? They should all reflect your brand.
There are a wealth of sites offering up free images, such as Unsplash, Pixabay, Burst or Startup Stock. Pixels for social media images require different settings for each platform and each section of a platform. So, do your research – find an up-to-date guide such as this one from Sprout Social.
And don’t forget from a Search Engine Optimisation (SEO) point of view, images saved with keywords will serve you highly in the rankings.
Another way to grab more attention than words alone are, as we mentioned above, visuals – including video and the use of self-explanatory and easy to understand graphics – or Infographics. Visuals are faster and easier for your brain to process and can help drive business. They can often be more memorable and visual content is 40 times more likely to be shared on social media.
For the small business or start-up these elements can be time consuming and challenging to produce in terms of resources but don’t under estimate their impact. Maybe start with infographics. Canva is a great resource for creating eye-catching graphic design with a lot of elements available for free, as is Wordswag.
4. SEO and Keywords
Drill deep into keyword searches. There are excellent online tools to help search engine optimisation for your content. Why not find the most searched word or term for your product or topic on Google Ad Words? If you’re a closet techie, perhaps get Add-Ons for your browser, if your platform is WordPress then Yoast is the SEO plug-in tool for you. Also, don’t forget my last blog posting “How to use SEO in your Content Marketing”.
5. Create and Schedule
Write frequently so your blog platform or website helps Google’s crawlers. Use scheduling tools for social media, such as Buffer or Hootsuite. Don’t just post though – you have to engage too.
So, what are you waiting for? There is a lot to think about. Google keyword research doesn’t have to be daunting. Spend some time to come up with an achievable plan. Creating a plan which can be broken down into steps of what you can do week by week will help. And remember, if in doubt, keep it simple.